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The creative touch: the influence of haptics on creativity.

Kim, C.H., Herd, K.B. & Krishnan, H.S.

September 6, 2022

In-person ideation where consumers interact with product design materials via active touch, engenders a positive effect on new product creativity, highlights the importance of touch during idea generation & increases positive mood, which enhances creative performance.

#RelationalSpace #Art #Science #Haptics

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