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The creative touch: the influence of haptics on creativity.
![](https://static.wixstatic.com/media/4e7353_c22582d12da74be2a72aa1d025c3fd5e~mv2.png/v1/fill/w_49,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/4e7353_c22582d12da74be2a72aa1d025c3fd5e~mv2.png)
Kim, C.H., Herd, K.B. & Krishnan, H.S.
September 6, 2022
In-person ideation where consumers interact with product design materials via active touch, engenders a positive effect on new product creativity, highlights the importance of touch during idea generation & increases positive mood, which enhances creative performance.
#RelationalSpace #Art #Science #Haptics
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