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Standing out: an atypical salience account of creativity

M. E. Gross & J. W. Schooler

October 4, 2024

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Atypical salience processing fosters creative thinking by prioritizing irrelevant information to broaden material for idea generation & inhibit attentional fixedness - or, motivating creative individuals to incorporate overlooked information.

#Science #Art #RelationalSpace #Salience

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