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On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal

S, Caprioli, C. Fuchs & B. Van den Bergh

August 8, 2023

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Consumers evaluate products as more creative & more appealing when they consist of components that originally served entirely different functions.

#RelationalSpace #Art #Science #Design

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Artists and scientists alike are focused on exploring the world through introspection, examination and experimentation. Collaboration provides multiple perspectives and methodologies leading to novel dialogue and expression. Combining scientific exploration with creative expression offers unique opportunities for forming new knowledge and creativity. To tackle the intractable challenges of our society requires a language of cross-disciplinarity interconnectedness. Relational Space provides a space for artistic expression and knowledge exchange focused on art in relation to knowledge able to promote transformational learning and a brighter future. Relational Space encourages communication and collaboration among artists, scientists, policy-makers and the community-at-large.  Our vision sees a more just and sustainable world, inspired by art and transformed through truth. 

 

The stories we tell matter.

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