top of page
GALLERY
+ FORUM
On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
S, Caprioli, C. Fuchs & B. Van den Bergh
August 8, 2023
Consumers evaluate products as more creative & more appealing when they consist of components that originally served entirely different functions.
#RelationalSpace #Art #Science #Design
bottom of page