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Entrepreneurs’ creativity, information technology adoption, and continuance intention: Mediation effects of perceived usefulness and ease of use and the moderation effect of entrepreneurial orientation

A, K. Putro & Y. Takahashi
October 1, 2024
Creativity influences entrepreneurs’ willingness to adopt & continue using new technologies. Creative individuals can think of unique paths & possibilities, adding diverse perspectives to how technology is adopted.
#Science #Art #RelationalSpace #Entrepreneurship
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