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Creative Evaluation: The Role of Memory in Novelty & Effectiveness Judgements

W. Orwig, R. E. Beaty, M. Benedek & D. L. Schacter

April 18, 2024

Episodic retrieval supports the evaluation of creative ideas. People refer more to the past when evaluating familiar, effective ideas & more to the future when evaluating novel, less effective ideas.

“Science” “Art” “RelationalSpace” “Episodic”

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