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Creative Evaluation: The Role of Memory in Novelty & Effectiveness Judgements
![](https://static.wixstatic.com/media/4e7353_4de29e26771046dda6a29d4186ada23c~mv2.png/v1/fill/w_980,h_980,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/4e7353_4de29e26771046dda6a29d4186ada23c~mv2.png)
W. Orwig, R. E. Beaty, M. Benedek & D. L. Schacter
April 18, 2024
Episodic retrieval supports the evaluation of creative ideas. People refer more to the past when evaluating familiar, effective ideas & more to the future when evaluating novel, less effective ideas.
“Science” “Art” “RelationalSpace” “Episodic”
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