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Athlete branding as process: a systematic review and research agenda

Hasaan, A., Golmohammadi H., Berndt, A.D. & Fi̇şne, M.

October 29, 2026

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Athlete branding is dominate by Western, male & elite athlete contexts with limited attention to digital-native, cross-cultural & female athlete branding.

#Science #Art #RelationalSpace #Branding

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Artists and scientists alike are focused on exploring the world through introspection, examination and experimentation. Collaboration provides diversity of inperspective and methodology leading to novel dialogue. Combining scientific exploration with creative expression offers unique opportunities for forming new knowledge, discovery and creativity. To tackle the intractable challenges of our global society requires a brand new language – a language of interdisciplinarity, interconnectedness, and intersectionality. Relational Space provides an immersive space for artistic expression and scholarly knowledge exchange with focus on Evidence-based Art: Art presented in relation to empirically supported ideas to promote transformational social change. Relational Space encourages communication and collaboration among artists, scientists, policy-makers and community activists with focus on marginalized populations and topics of equity and social justice.  Our vision sees a more just and sustainable world, inspired by art and transformed through truth. 

 

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