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Rethinking disruptive innovation: unravelling theoretical controversies and charting new research frontiers

S. Lile, S. Ansari & F. Urmetzer

April 1, 2024

Disruptive innovation theories are dynamic in nature, reflective of an ongoing process rather than a fixed set of principles, continually adapting and expanding to meet the complexities of emergent dynamics. 

“Science” “Art” “RelationalSpace” “Dynamic”

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