Storytelling Can Be a Powerful Tool for Science

J. Ettinger, F. E. L. Otto & E. L. F. Schipper

January 25, 2021

Storytelling helps portray science as a human-driven endeavor, full of successes, uncertainties, missteps & failures, which promotes transparency. It’s key to recognize the sophistication of the audiences’ sensitivity to cues of quality & how these affect trust so the aim is to engage & inform but not persuade at the exclusion of inconvenient data.

#RelationalSpace #Art #Storytelling #Narrative