Implicit impressions of creative people: Creativity evaluation in a stigmatized domain
J. H.Katz, T. C.Mann, X. Shen, J. A. Goncalo & M. J. Ferguson
April 16, 2022
What people say about creativity isn’t necessarily how they feel about it. Due to implicit bias against change & uncertainty, people actually harbor an aversion to creators & creativity; subconsciously, seeing it as noxious & disruptive.
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