How Humanity’s Obsession With Color Has Shaped Our Modern World

M. Calore & L. Goode

October 2, 2021

Humans have always been obsessed with color, attempting to re-create & enhance the vibrant hues found in the natural world. It has been a driving force behind technological advancements & societal shifts. We still don't completely understand all the ways that color affects our brains. The science of color is about perception, technology & cognition.

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