Can Shocking Images Persuade Doubters of COVID’s Dangers?

N. Ballantyne, J. Celniker & P. Ditto

January 26. 2021

Images are visceral reminders of the pandemic’s dangers, revealing unsettling events behind closed doors, and forcing us to contend with the unspeakable. But, using images to persuade requires nuance to penetrate hearts and minds that lead to behavior change. We owe it to those we love to keep trying.

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